Photo by Stephanie Veldman

  • Fennec Deuchar
    Founder & Stylist, Fox&Co

Having my own creative business has been my dream for as long as I can remember. I completed a B.Bus.Sci majoring in marketing at the University of Cape Town followed by a diploma in Interior Decorating at Inscape Design College. I then worked as a brand analyst at Luxury Branding, a British branding agency specialising in the high end hospitality sector.

My floral journey began in 2012 after attending a flower styling workshop run by Angie Wilmans of The Rose Cafe. The bug bit and I spent the following weeks doing arrangement after arrangement. I finally knew which creative path was meant for me and Fox&Co was born.

I am inspired by a wide variety of floral styles from the minimalism of Ikebana to the full, lush arrangements of the Dutch Masters style. Drawing often on my mixed French, South African and New Zealand heritage my style is an eclectic mix of traditional and contemporary influences. I love working with flowers and plants as all stages of the floral life cycle offer something for the viewer to appreciate - from the new green bud, to the loud and proud full bloom flower to the dried branch with its crisp, curling leaves; they all have their place and can be used to great effect to create something beautiful.

I am an introvert, happiest tucked away in a quiet room with my flowers driven to create something I hope will bring my clients joy. It has taken me five years to put a picture of myself here (insert emoticon with hands over eyes). I hope you enjoy my work.’

For those wondering ‘why the fox?’ - The fennec fox or fennec (Vulpes Zerda) is a small nocturnal fox found in the Sahara of North Africa. Its most distinctive feature is its unusually large ears, which also serve to dissipate heat.